Karachi, a vibrant city perched along the Arabian Sea, grapples with a pressing issue that threatens both its natural beauty and environmental well-being – littering. The sprawling urban landscape, despite its vibrancy, is marred by the sight of litter strewn across streets and public spaces. Nowhere is this problem more pronounced than on the stunning beaches that line the city’s coastline.

The Litter Menace on Karachi’s Beaches:

The scenic beaches of Karachi, particularly Clifton Beach, are not just a natural treasure but essential for the well-being of the city’s residents. Unfortunately, these beautiful stretches of sand and sea are increasingly marred by litter. Plastic bags, bottles, and various forms of waste not only degrade the aesthetics but pose severe threats to marine life, ecosystems, and the overall health of the coastal environment.

Students as Environmental Stewards:

In the face of this environmental challenge, a glimmer of hope emerges – the students of Karachi, particularly those from institutions like the Institute of Business Administration (IBA). These young minds are taking the initiative to combat littering and pollution through organized beach cleanup drives.

Recently, the IBA Go Green Society, in collaboration with Roshan Packages Limited, undertook a Beach Clean Drive at Clifton Beach. Fifty students devoted their time and energy to tackle the litter problem head-on. Their efforts went beyond cleaning the beach; they symbolized a youthful commitment to environmental stewardship, setting an example for the entire city.

Benefits of Student-Led Beach Cleanups:

Engaging students in beach cleanup activities brings forth a multitude of benefits that extend beyond the immediate environmental impact. Firstly, such initiatives contribute significantly to environmental education. Participating students gain a hands-on understanding of the consequences of irresponsible waste disposal. They witness firsthand the impact of litter on marine life and coastal ecosystems, fostering a sense of environmental responsibility.

Furthermore, beach cleanups create a platform for community engagement. The collaborative effort required to clean up a beach fosters a sense of shared responsibility and community among participants. These shared experiences build a community of environmentally conscious citizens who are more likely to continue advocating for sustainable practices.

Participating in and organizing beach cleanups also empowers students, instilling leadership skills and a sense of agency. By taking a leadership role in organizing and participating in beach cleanups, students gain valuable organizational and teamwork skills that contribute to their personal development.

The visible impact of beach cleanups plays a crucial role in motivating students to continue their environmental advocacy. Cleaning up a beach provides a concrete and visible transformation of a litter-strewn area into a clean, inviting space, offering students a sense of accomplishment and reinforcing the positive effects of their efforts.

Roshan Packages Limited recognizes the significance of such initiatives in combating the litter problem. Our collaboration with the IBA Go Green Society for the Beach Clean up Drive at Clifton Beach is a testament to our commitment to a greener Pakistan. We believe in inspiring the next generation through such initiatives, instilling a sense of responsibility and environmental consciousness.

The battle against littering in Karachi, especially on its pristine beaches, is not an easy one. However, the efforts of students, exemplified by the recent Beach Clean up Drive at Clifton Beach, offer a ray of hope. Through education, community engagement, and visible impact, these students are not just cleaning up beaches; they are laying the foundation for a cleaner, more sustainable future.

Roshan Packages Limited salutes the dedication of these young environmental warriors and remains committed to supporting and inspiring initiatives that contribute to a Roshan Pakistan. The collaboration with the IBA Go Green Society is just one step towards a larger movement for a cleaner Karachi and a greener, more sustainable tomorrow.

Previously, we partnered with the Walled City of Lahore Authority (WCLA) to conduct clean up activities there in Old Lahore, see details in our September Newsletter.

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Firstly, eliminating waste; after making products from raw materials gathered from the Earth, the materials end up being thrown away as waste. Most of this waste is lost in landfills or incinerators. This concept is blind to longevity, as it disregards the finitude of resources we have access to. In order to resolve this issue, we are to view the idea of waste products as a flaw in product design; many products are made to be disposable and created by media that are incapable of being recycled, reused, or composted. Therefore, by simply shifting the design of products and using environmentally-friendly materials in their creation process, we convert the linear notion of the current economy into a circular one by allowing waste to return to the economy rather than remain highly short-lived. For instance, quite a few companies have begun to create edible kitchen utensils and packages to prevent them from being disposed of once they can no longer be used.

The circular economy, hence its name, additionally revolves around the idea of circulating goods. This suggests the maintenance of a material’s utility, whether as a product or as raw material once its product life cycle is at an end. This can be accomplished via numerous methods, including re-manufacturing product components, breaking down product parts into the raw materials initially used in their creation, and composting biodegradable materials. Take, for instance, computers. All computers end up, at some point, becoming outdated or non-operating, however, this does not mean that all the pieces within it, be it the motherboard, CPU, GPU, RAM, etc.. cannot be restored and used in the creation of a separate device. Furthermore, natural resources like wood and coffee grounds can be broken down into their composted nutrients through composting, which can in turn be used to grow more renewable material or even foodstuffs.  

Finally, by using regenerative agricultural practices, we may begin to restore nature to its initial thriving state. Our current form of food production is reliant on synthetic fertilizers, pesticides, and fossil fuels, all of which result in pollution, and therefore waste production. Using methods such as agroforestry (growing trees around other crops), we can create habitat models for wild animals that resemble natural ecosystems in order to increase biodiversity and thus allow said habitat to independently thrive. Transitioning to a circular economy would assist greatly in terminating climate change, and would also make it easier to collect raw materials as less space would be required for the extraction to occur.

-Hadi Almanasef, Intern, Roshan Packages Limited

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-Bahisht Nadeem

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