The Pakistan Baking Summit took place on January 29, 2025, at Flatties Hotel in Lahore, uniting leaders from the baking and packaging sectors. Hosted by the National Alliance for Safe Food, the summit concentrated on the future of baking in Pakistan, addressing critical issues such as safety, sustainability, cost-effectiveness, and export opportunities. Roshan Packages Limited took pride in participating in this event and adding to the discussion.

Setting the Vision for Pakistan’s Baking Industry

The Summit began with a strong vision for the future of the regional baking sector. During the opening session, prominent individuals including H.E. Rahmat Hindiarta Kusuma (Ambassador of Indonesia to Pakistan), Mr. Zaki Aijaz (Regional Chairman & Vice President FPCCI), and Mr. Faad Waheed (Former SVP ICCI) offered important perspectives on how Pakistan can establish itself as a significant player in the baking industry. They highlighted the necessity of elevating product quality, implementing international standards, and upgrading packaging to align with global demands. This vision was further emphasized in a dedicated session on “International Standards and Export Potential of Baked Goods,” where presenters underscored the importance of collaboration among packaging firms, bakers, exporters, and financial institutions to build a more robust export foundation for “Made in Pakistan” baked products

Roshan Packages’ Role in Advanced Sustainable Packaging

Mr. Zaki Aijaz, Vice President and Regional Chairman of FPCCI, represented Roshan Packages and discussed the significance of packaging in the baking sector. His presentation, named “Safe, Sustainable, Affordable Packaging for Baking,” emphasized how appropriate packaging safeguards products, promotes environmentally friendly practices, and maintains affordability for both companies and consumers. As mentioned during our Sustainability Investment Expo, implementing sustainable practices in various sectors has become increasingly crucial.

Four Pillars of Effective Packaging

He outlined four main aspects in which packaging has a significant impact:

  • Safety – Proper packaging ensures that baked goods remain fresh and sanitary, which is essential for maintaining consumer confidence.
  • Sustainability – Packaging must be recyclable and produced in methods that do not damage the environment.
  • Cost-effectiveness – Companies require packaging that is efficient yet affordable.
  • Export Standards – For success in international markets, packaging must adhere to worldwide quality and safety regulations.

The summit featured a technical session focused on advancements in the baking sector, during which Ms. Rija Tayyab, Marketing Manager at Roshan Packages, presented her insights. She talked about the newest packaging trends and how Roshan Packages is enhancing its products to satisfy both domestic and global standards. Her presentation highlighted how advancements in packaging can assist baked goods in addressing contemporary consumer demands while also being more eco-friendly.

Showcasing Smart and Sustainable Packaging Solutions

Roshan Packages set up a booth at the event to show a variety of packaging made especially for baked goods, such as:

  • Food containers that keep items safe and fresh
  • Pizza boxes that hold heat and protect the product
  • Burger wraps that resist grease and are easy to use
  • Cake and pastry boxes that keep the baked items secure and look good
  • Fruit boxes and trays for holding bakery items and fresh fruit

Participating in the Pakistan Baking Summit was a significant opportunity for us at Roshan Packages. It wasn’t only about displaying our products; it was about hearing, understanding, and engaging in a larger dialogue. Engaging with bakers, entrepreneurs, and industry specialists allowed us to grasp their genuine packaging issues. It highlighted the importance of our efforts and reinforced that sustainable packaging is not merely a trend, it’s an obligation.

Contact Roshan Packages Limited today for high-quality, sustainable, and customizable baking packaging solutions.